![]() It’s important to start by deeply understanding the metrics that drive your business. ![]() Are there any particular metrics or measurement capabilities that you find to be the most valuable? As evidenced in the case study, your team really puts a priority on analytics and optimizing campaigns through testing. Taboola’s “discovery” channel has helped us cast a broader net for potential customers in many different places online, and has been effective for us, particularly at the top of the funnel.Ģ. So we look for the optimal mix of strong ROI while also engaging customers and prospects throughout the customer lifecycle. Of course, we optimize towards the channels that are providing the highest return on investment (ROI), but we also try to keep a balance of channels to engage potential customers in multiple places across the web and throughout the conversion funnel. The cost of acquiring a new customer varies by channel and by week, so we have to remain flexible and keep our eyes on the analytics. Now that Boomerang is ramping up its “discovery” strategy, how do you balance or optimize your overall acquisition strategy across multiple channels (e.g., search, social, referral, display)?Īt Boomerang, we use data as much as possible to inform how we allocate budgets and resources in our acquisition strategy. ![]() Our two teams just published a case study about the partnership, and we invited Boomerang’s Head of Marketing, Chris Cichon, to join us in the Taboola Think Tank and share more about his approach and advice for fellow digital marketers working at fast-moving startups.ġ. In order to reach these new audiences, Boomerang teamed up with Taboola to promote its story on top publisher websites across the web, leveraging the power of content discovery to educate people about its innovative service. ![]() More recently, as Boomerang continues to ramp up its user acquisition strategy, the company has been looking for ways to share its story with people who may not know that such email workflow solutions currently exist. Search and referral channels also proved successful in recommending Boomerang to audiences that were actively seeking out email productivity “hacks.” Notable features include the “send later” button, snooze messages, read receipts and more.įollowing its early launch in 2010, word of mouth played a big role in growing Boomerang’s user base, with fans recommending the product to friends and colleagues that shared similar headaches over managing their daily email flow. Despite the rising influence of social media platforms and messaging services, email has maintained its position as a primary online communication method, and many of us struggle to keep up with the ongoing flow of new messages in our inbox each day.īoomerang for Gmail, a popular browser extension for Chrome, Firefox and Safari, has earned a wide and reputable following for helping people better manage this problem. ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |